Price Drop NotificationĬapital One Shopping keeps track of the things you look at or purchase online. If one or more of the codes works, Capital One Shopping automatically uses the one that will save you the most money. It’s hard to find the coupon codes and often, they don’t work, meaning you’ve wasted time finding and inputting the codes.Ĭapital One Shopping keeps track of the coupon codes that Capital One Shoppers have successfully used and automatically inputs them for you. The problem is that they often distribute the codes through myriad social media channels, e-mail lists, and other methods. Online merchants often offer coupon codes that customers can use to save some money on their purchases. You help other shoppers while other shoppers help you. If you buy something at a great price and another Capital One Shopper goes to buy that product, Capital One Shopping will automatically notify them of the great price you found. Your shopping also helps other Capital One Shopping users. Because Capital One Shopping has millions of users, it might have information about dozens of other websites selling that product which may direct you to a less expensive option for the same product. If another Capital One Shopping user has bought the same product from another store, Capital One Shopping compares the prices and notifies you if it’s cheaper on another site. When you search for a product on Amazon, Capital One Shopping notes the price of that product. It crowdsources product prices from the millions of Capital One Shopping users to create a database of prices on the internet. Once you install Capital One Shopping on your browser, the app tracks your online shopping. Product FeaturesĬapital One Shopping has plenty of features to help you save money. Best of all, Capital One Shopping is completely free to use. The app automatically informs you if there’s a better deal available on a different site.Ĭapital One Shopping also helps you save money in other ways, applying coupon codes and giving you rewards points that you can use toward perks like gift cards. Once you’ve added the app to your browser, you’re ready to start shopping. You can add the app to your web browser and use it to help you compare deals on all the things that you buy online. What is Capital One Shopping?Ĭapital One Shopping is an app offered by Capital One, the bank and credit card issuer. Capital One Shopping (formerly Wikibuy) is an app that does comparison shopping for you, helping you locate the same product in multiple places. One great way to save money while shopping online is to comparison shop, but it takes time and effort to compare prices from different online stores. Often, you can even find deals online that aren’t available in stores. It’s hard to beat the convenience of buying things from your couch and waiting for them to arrive at your door. Each of these factors would contribute to the marketing plan that led to the success of Capital One Shopping.Disclosure – Capital One Shopping compensates us when you get the Capital One Shopping extension using the links provided. Since their target market is online shoppers, the best way to reach this market segment is through online ads. Finally, they would have to figure out how to reach their target market. It is easy to conclude that their target market is people who shop online. Next, Capital One would have to determine its target market. This objective would help drive the rest of their marketing plan. Capital One’s marketing objective for Capital One Shopping must have been to increase the total number of users. From this project, I learned that one of the most important aspects of creating a marketing plan is to come up with a marketing objective. My group decided to create a plan for the Kennedy Center’s student discount program. In my marketing class, we had to create a niche marketing plan for a company of our choice. The answer is a successful marketing plan. How was Capital One able to scale the acquisition in such a short period of time? Today, the tool, rebranded as Capital One Shopping, has over 10 million users. At the time of the acquisition, Wikibuy had two million members. A few years ago, Capital One acquired Wikibuy, a browser tool that looks for discounts, rewards, and coupons on a number of online retail sites.
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